Big Tech’s AI Week: Protocols, Power Plays, Paywalls, and Courtroom Drama
Google’s New “Universal Commerce Protocol” Aims to Make AI Shopping Agents Actually Work Google announced a new open standard called the Universal Commerce Protocol (UCP) to streamline how AI agents handle shopping across the web—covering everything from product discovery to checkout and post-purchase support. The idea is to reduce the messy world of one-off integrations […]